Packaging design is another of our specialisms and we have worked with motorsport DVD producer JMW on a number of historic motor racing titles. We wanted to evoke the passion and stirring experience of British circuits in the '60s to rouse every petrolhead. These retro feel DVD packaging designs for 3 different titles in a series, culminated in a sumptuous, limited edition box set for collectors, printed in metallic silver. The series has been very popular and has even gained acclaim in the national press. Fluid have also designed and built an e-commerce website for JMW which acts as the focal point for DVD sales, with magazine adverts designed by us increasing online sales further. The latest DVD title to be released is a tribute to the 1959 Hillclimb season, the design of which was inspired by car magazines and posters of the Fifties.