Reg Balmer Associates based in Barnes, SW London, came to us and requested a rebrand of this established veterinary surgery. Research indicated the firm was more commonly known amongst local people as 'Vets on White Hart Lane', a name which it was agreed would be used for the new identity. The logo solution employs a simple typographic device combining the 'e' in 'vets' with a white heart to show the caring, supportive nature of their service. The new identity was implemented on the surgery signage and a rebrand announcement postcard was designed and produced to inform existing and past clients of the change to the business name, but reassuring people that it was the same staff. We also create a newsletter for clients keeping them up to date with the latest information from the surgery.